ROSE The First Mini Album Design

ROSE

THE FIRST MINI ALBUM

o.o.o.

The present you know well and the new side you didn't know at all.

The past and the present, the present and the future, and the future that connects the past.

The fact that an artist has a clear color and image can be seen in a good way as having a character with a strong presence. It is also a double-edged sword that can be easily stuck and provide boredom.

Newness gives opportunity, and that opportunity gives another impression and inspiration.

The trendy and chic image of a global luxury brand Ambassador, this clear position as a group and solo artist. Another aspect of her, which is clean and borderless that she has never seen between the two, further expands her scope as an artist.

As you can see from the title of the album, o.o.o. symbolizes a new aspect of looking at her and also embodies a new image. 'o' is an infinite range of elements that are read as letters and recognized as shapes. In particular, 'o' as a figure is the purest and has no limit. You can feel familiarity and novelty at the same time, and you can create countless forms by moving flexibly. Like water.

Water, the album's main graphic keyword and object associated with both elements, plays an overall role in the package as well as the new branding that expresses her. Water, which cannot be expected to move, sometimes becomes ice that blooms beautiful grains or sometimes becomes snow that can create various situations. These three 'o' define and represent a new look for Rosé.

The Shape of Circle

Circles are the purest shapes and limitless elements.

The graphics that are most familiar and can be transformed in various ways amplify the new charm of an artist named Rosé. The three keywords, water, ice, and snow, define the attraction to the public at the same time as representing a circle

Water: The water smudges.

It's the most transparent and changeable material,

and it has a fast-flowing charm.

Ice: Ice blooms

Ice that moves between opacity and transparency, and shows an unexpected grain, provides an overwhelming sense of immersion and novelty.

Snow: Snowflakes

It's a substance that can create various powers depending on the degree,

and it means the ripple effect and influence that the artist has.

The album is designed to highlight the overall use of graphics. You will be the first to feel the visual charm of feeling unity and diversity at the same time by utilizing various elements that change based on graphic standards using water. In addition, the opaque sleeve cover surrounding the content is unpredictable from the album itself and allows you to focus your curiosity and attention, giving you an intense experience even the moment you encounter the album.